My
Projects
B2B SaaS. Creative at heart, industry champion.
Highlights
✍️Earned a combined 89,627 total views and CTR of 15% on two implementation guides to support the pre- and post-sale motions; commended by executive leadership for urgent execution within first six months of hiring.
🚀 Drove pipeline for a $90MM product suite that exists in ⅕ classrooms nationwide by supporting the GTM strategy.
🗣️ Presented the highest-rated sales enablement event of 2023 with 96% of sales attendees scoring it as “Highly Relevant” to their role.
⭐️ Set company-wide messaging frameworks for marketing the Science of Reading.
Values
🤝 Staying customer-centric. Seeking out opportunities to consistently connect with them and consider their needs in projects.
📌 Storytelling. Serving as a product advocate by connecting with customers' pain points and leading with the how, not the what.
💸 Tying everything back to revenue. Prioritizing and measuring work based on revenue impact.
📚 Always making time to learn. Learning something new about the industry, a customer, or a skill every day.
AI Feature Launch Campaign
How did I support bringing AI-powered features to market for teachers to use during back-to-school 2025?

Implementation Guides
How did I help customers confidently understand how to implement Newsela's premium subject products?

Upsell Product Toolkit
How did I influence the customer org to upsell two products to our flagship product offering?
