I'm a product marketer in edtech—writer at heart and industry champion.
Highlights
🚀 Executing campaigns and supporting the go-to-market strategy tactics to drive the pipeline for the 5-product reading suite that exists in ⅕ classrooms.
🗣️ Presented the highest-rated sales enablement event of 2023 with 96% of sales attendees scoring it as “Highly Relevant” to their role.
🦄 Produced an email-only campaign strategy resulting in 191 trials and becoming the foundation for a company brand campaign.
💡Developing and refining high-impact sales enablement collateral across all stages of the customer journey.
Values
🤝 Staying customer-centric. Seeking out opportunities to consistently connect with them and consider their needs in projects.
📌 Storytelling. Serving as a product advocate by connecting with customers' pain points and leading with the how, not the what.
💸 Tying everything back to revenue. Prioritizing and measuring work based on revenue impact.
📚 Always making time to learn. Learning something new about the industry, a customer, or a skill every day.
Noteable Work
Product Marketing Alliance Certified
