AI Feature Launch Campaign
Challenge: Save teachers time and boost efficiency differentiating high-quality instructional content and formative assessments for every student Address student needs while boosting engagement
Solution: Support the development of an AI initiative that unifies the Newsela brand and visual representation of AI across the product portfolio Introduce Luna, an AI-powered assistant to support teachers with planning lessons, generating editable resources, differentiating texts, and so much more
AI feature flyer
Developed design and layout for this customer-facing feature flyer. Set groundwork for other products to follow.
Internal Messaging Brief
Created an internal brief for customer org and marketing team to level set on positioning and messaging for features included in the AI launch.
Landing Page Launch
Contributed feature copy and product shots. Collaborated with web and design to upload.
Battle Cards
Researched and developed battle cards for top 3 AI competitors. Distributed to customer org.
Internal Enablement Page
Developed central resource page for reps to keep track of all brand and product resources shared, including: collateral, webinars, blogs, feature demos, the Luna landing page, and updated battle cards.