Implementation Guides
Challenge: Support middle to bottom of funnel prospects with confidence about product implementation; Support new/lapsed customers during onboarding
Solution: Create two implementation guides—one for each relevant persona—with customized implementation flows, editable worksheets, etc; Co-developed with sales leadership and product experts
Results: The Admin Edition earned 11,627 views and a CTR of 22%. The Teacher Edition earned 78,000 views and a CTR of 14%. These pieces are pretty fresh. Additional metrics TBA!
2 PDF Guides
Collaborated with R&D, Product, & Customer Success. My role: Execute the copy and design direction for the guide. Collaborate with subject-matter experts to optimize customer use cases.
In-App Notifications
Wrote a blurb of promo copy to drive guide adoption for both the admin and teacher audience. Handed off to product team to build and deploy the IPN.
Infographics
Mocked up infographics featured across the guide (like this one) that convey customer value. Collaborated with designer to finalize.