Upsell Product Toolkit
Challenge: Drive adoption of Learning A-Z's flagship product Raz-Plus through upsell efforts.
Solution: Equip sales with training and a toolkit that encourages an upsell with compelling product comparison collateral to support driving the upsell.
Influence: Presented the highest-rated sales enablement event of 2023 with 96% of sales attendees scoring it as “Highly Relevant” to their role.
2 PDF Guides
Deployed a customer survey through SurveyMonkey. Conducted analysis and presented results to marketing leadership team.
Marketing Mixer
Created and delivered a presentation to sales and customer success. The workshop focused on the value of upselling, included a role play exercise, and introduction to new resources.
Comparison Flyer
Created an upsell toolkit for the product suite. Promoted the literacy suite products and angling the flagship, Raz-Plus, as the most compelling option.