Mar 62 minHow education companies get kids and the edtech industry buying to learnIt's education conference season. Years before I'd perk up at the mention of ISTE, SxSW, or ASU+GSV, there was the Scholastic book fair.
Feb 282 minMy road to thoughtfully marketing edtech productsFor a kid, cheerleading a product ends when frustration outweighs the fun. In marketing, this doesn't stop when you're having a tough week.
Feb 212 minSilly you, here are 3 reasons edtech mascots aren't just for kids!Stars, points, and special powers make learning creative and inspiring when we're young. Then they fade away into adulthood.