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Raised On Edtech.

Edtech stories and news to tap into your tech kid at work.

How education companies get kids and the edtech industry buying to learn

It's education conference season. Years before I'd perk up at the mention of ISTE, SxSW, or ASU+GSV, there was the Scholastic book fair.

My road to thoughtfully marketing edtech products

For a kid, cheerleading a product ends when frustration outweighs the fun. In marketing, this doesn't stop when you're having a tough week.

Silly you, here are 3 reasons edtech mascots aren't just for kids!

Stars, points, and special powers make learning creative and inspiring when we're young. Then they fade away into adulthood.