3 insights from Edtech Week 2023 to supercharge your marketing strategy
The allure of celebrity, the power of problems, and irresistible narratives took center stage at Edtech Week 2023.
Oct 17, 2023
3 product and marketing tips edtech companies should take away from the teacher Kahoot! criticism
Is Kahoot! still a worthy edtech tool for teachers? An EdWeek survey offers lessons in listening to user feedback & marketing "engagement".
Sep 16, 2023
3 ways edtech marketing can feel inspired by the hype of the Barbie movie
Chasing a brand with 99% awareness may feel impossible. We can still try to bring the blockbuster of the year's magnitude to edtech.
Aug 14, 2023
The edtech I used to count on now faces stimulus cuts. Can marketing end a tutoring & SEL flameout?
I can't imagine my favorite platform being ripped out from under my younger eyes, but today's impending changes aren't happening by choice.
Jul 30, 2023
Edtech's Gen Z was raised on it. Feed this connection to your buyers with product marketing
Gen Z is turning our edtech childhoods into careers. But you don't need to be part of this gen to bring this level of empathy to buyers.
Jul 18, 2023
