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Reading Suite Upsell Sales Toolkit

What's in the toolkit:

  • 3 flyers

    • 1 upselling Reading A-Z to Raz-Plus​

    • 1 upselling Raz-Kids to Raz-Plus

    • 1 comparing all three reading suite products

  • 2 field plays

    • 1 to upsell Reading A-Z​

    • 1 to upsell Raz-Kids

  • 2 email sequences

  • 1 battle card (Internal. Not featured here)

  • 1 slide deck from the marketing/ sales workshop

Click to View Each Slide 

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Click Each Flyer to View

Subject line: Boost Literacy Scores With Raz-Plus

Preheader: Equip Every Teacher, Engage Every Student

Hi [NAME],

 

If you’re like most districts, you need help getting students to perform at grade level. Upgrade from Reading A-Z to Raz-Plus, and you can assign students resources aligned to your [CUSTOMIZE TO CUSTOMERS STATE STANDARDS AND CORE READING SERIES] digitally, so they can practice in an independent learning environment.

 

Keep your existing resources to support instruction in your Science of Reading classroom, but let your students continue honing their literacy skills during independent practice time or at home, to strengthen the home-to-school connection.

 

I’d love to discuss how Raz-Plus can help you meet your literacy goals. Do you have time for a quick call on [INSERT DAY]?

 

Looking forward to speaking with you!

 

Your partner in education,

[REP NAME]

Upselling teacher-facing solution to all-in-one solution Raz-Plus.

Subject line: Boost Literacy Scores With Raz-Plus

Preheader: Equip Every Teacher, Engage Every Student

 

[NAME],

 

If you’re like most districts, you need help getting students to perform at grade level. Upgrade from Raz-Kids to Raz-Plus, and you’ll gain access to thousands of instructional materials and resources that correlate to your [CUSTOMIZE TO CUSTOMER’S STATE STANDARDS AND CORE READING SERIES]?

 

Plus, you can keep your existing books but enjoy 3x as many total books and passages that you can print, project, and digitally assign to students for practice.

 

I’d love to discuss how Raz-Plus can help you meet your literacy goals. Do you have time for a quick call on [INSERT DAY]? 

 

Looking forward to speaking with you!

 

Your partner in learning,

 

[REP NAME]

Upselling student-facing solution to all-in-one solution Raz-Plus.

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