top of page
Blog


I browsed 3 edtech sites I'd never heard of. They taught me THIS about marketing
These days, if I'm browsing edtech company sites I'm doing competitive research. So I decided to mix it up.
Apr 16, 20233 min read


Apple's comments on tech for kids should excite edtech marketing, not enrage it
The CEO's take probably won't impact the K-12 market. But when it comes to edtech marketing, can less be more?
Apr 11, 20233 min read


4 ways to bring your student self to your edtech job
I never would have thought accepting my first job would send me right back to the classroom. Hint—I didn't have to get a graduate degree.
Jan 24, 20233 min read


Why new marketers need to buy into strategic market planning
Strategy is one of the most hated, overused, and misused words in business. It’s also a key way to define and track progress toward goals.
Nov 16, 20223 min read
bottom of page
