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Learning A-Z Cross-Sell Collateral

I worked on sales toolkit collateral for the Vocabulary A-Z product

  • A new infographic that tells the cross-sell story of Vocabulary A-Z to our Raz-Plus customers

  • Updates to an existing battle card adding a flow of potential conversation paths between sales folks and prospects


  • At request of sales team, collateral was printed for use at edtech conferences

  • The sales team created a new standard policy to add Vocabulary A-Z to any account renewal over $2K 


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This video clip still from the Vocabulary A-Z product page inspired the cross-sell story.

I thought about each of the 4 sections of this word cloud being puzzle pieces...


inside a child's brain.


And the vocabulary puzzle piece was missing?

There would be a child with an incomplete brain—that you'd want to piece together.

I put this idea into a rough, rough, sketch.

With the help of the nimble creative team turned this draft into...

VAZ Cross-Sell to Raz-Plus Infographic.jpg


3 ways that the Vocabulary A-Z product integrates with the Raz-Plus product, to provide our customers a way to provide their students with complete reading comprehension.

And FYIs that tie vocabulary research to the features and benefits of Vocabulary A-Z.

Battle card

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