Learning A-Z Cross-Sell Collateral
I worked on sales toolkit collateral for the Vocabulary A-Z product
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A new infographic that tells the cross-sell story of Vocabulary A-Z to our Raz-Plus customers
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Updates to an existing battle card adding a flow of potential conversation paths between sales folks and prospects
Outcomes
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At request of sales team, collateral was printed for use at edtech conferences
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The sales team created a new standard policy to add Vocabulary A-Z to any account renewal over $2K
Infographic
This video clip still from the Vocabulary A-Z product page inspired the cross-sell story.
I thought about each of the 4 sections of this word cloud being puzzle pieces...
inside a child's brain.
And the vocabulary puzzle piece was missing?
There would be a child with an incomplete brain—that you'd want to piece together.
I put this idea into a rough, rough, sketch.
With the help of the nimble creative team turned this draft into...
This.
3 ways that the Vocabulary A-Z product integrates with the Raz-Plus product, to provide our customers a way to provide their students with complete reading comprehension.
And FYIs that tie vocabulary research to the features and benefits of Vocabulary A-Z.
Battle card
