Sales Enablement
Raz-Plus Overview Brochure
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CHALLENGE: Equip sales with the latest and greatest product positioning and messaging to share with customers.
SOLUTION: Create a brochure with reimagined design and content.
OWNERSHIP: Brochure copy and design collab with brand and creative services.
RESULTS: Influenced $38k in influenced revenue won.​​
Reading Suite Upsell Sales Toolkit
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CHALLENGE: Equip sales with compelling product comparsion collateral that encourages an upsell from the teacher/student-facing products to the all-in one solution.
SOLUTION: Upsell toolkit and sales training (with scenario practice).
OWNERSHIP: Create upsell toolkit. Deliver sales training in collaboration with sales enablement. Disseminate recent upsell research.
RESULTS: Hosted highest-rated sales training of 2023 with a 96% event score from sales reps who polled as "Highly Relevant" to their role​.
Cross-Sell Toolkit
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CHALLENGE: Enable sales to have a story and collateral that support Vocabulary A-Z as a worthwhile companion for existing Raz-Plus customers.
SOLUTION: Upsell toolkit and sales training (with scenario practice).
OWNERSHIP: Create upsell toolkit. Participate in sales training in collaboration with sales enablement.
RESULTS: Sales responded by making a new standard policy to add the solution to any account renewal over $2K. Printed for use at edtech conference at the request of sales
Process Behind the Piece