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Research

Reading Suite Upsell Research

 

CHALLENGE: Equip sales with the latest and greatest product positioning and messaging to share with customers.

 

SOLUTION: Create a brochure with reimagined design and content.

 

OWNERSHIP: Brochure copy and design collab with brand and creative services.

 

RESULTS: The basis for the Reading Suite Upsell Toolkit

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Reading Suite Upsell Sales Toolkit

 

CHALLENGE: Equip sales with compelling product comparsion collateral that encourages an upsell from the teacher/student-facing products to the all-in one solution.

 

SOLUTION: Upsell toolkit and sales training (with scenario practice).

 

OWNERSHIP: Create upsell toolkit. Deliver sales training in collaboration with sales enablement. Disseminate recent upsell research.

 

RESULTS: Hosted highest-rated sales training of 2023 with a 96% event score from sales reps who polled as "Highly Relevant" to their role​.

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Cross-Sell Toolkit

 

CHALLENGE: Enable sales to have a story and collateral that support Vocabulary A-Z as a worthwhile companion for existing Raz-Plus customers.

 

SOLUTION: Upsell toolkit and sales training (with scenario practice).

 

OWNERSHIP: Create upsell toolkit. Participate in sales training in collaboration with sales enablement. 

 

RESULTS: Sales responded by making a new standard policy to add the solution to any account renewal over $2K. Printed for use at edtech conference at the request of sales

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Process Behind the Piece

Subject line: Still Interested in Raz-Plus?

Preheader: MORE Books and Resources to Motivate

 

Hi [NAME],

 

Half of districts say engaging and motivating students continues to be a challenge.

 

When you upgrade to Raz-Plus, you’ll keep the playful student-facing environment you already have, but diversify student assignments beyond books!

 

Resources like Project-Based Learning Packs and Graphic Books encourage students to investigate high-interest topics that include resources you can assign in the Student Portal.

 

Want to see Raz-Plus in action? Reply directly to this email to receive a one-on-one product demo!

 

Your partner in learning,

[REP NAME]

Upsell to Raz-Plus Email Sequences

 

CHALLENGE: Equip the sales team with our latest and greatest messaging to show existing customers why they should upgrade their existing literacy solution to Raz-Plus.

 

SOLUTION: Create two email sequences as a template for sales to use; one for Reading A-Z customers, and another for Raz-Kids customers.

 

OWNERSHIP: Email copy.

 

RESULTS: INFLUENCE PENDING

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