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More Campaign Phase 2


Engage prospects with Learning A-Z's flagship product in two ways:

  • Get trials and leads during needs assessment timeframe of the school purchasing cycle

  • Spread new Science of Reading-supportive messaging 


Create a campaign targeting prospects: 138K instructional literacy coaches and just under 7K admin with accounts under $10K.

Use the following tactics: an email series, landing page, social media, and collateral.

Connect prospects with product resources more quickly by offering ungated content in emails and landing page.


  • Copywriting and editing

  • Designing the landing page

  • Writing social media polls

  • Consulting product on key information


  • Generate 153 trials (100 projected)

  • Engaged 37K accounts (22K projected)

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