More Campaign Phase 2
Engage prospects with Learning A-Z's flagship product in two ways:
Get trials and leads during needs assessment timeframe of the school purchasing cycle
Spread new Science of Reading-supportive messaging
Create a campaign targeting prospects: 138K instructional literacy coaches and just under 7K admin with accounts under $10K.
Use the following tactics: an email series, landing page, social media, and collateral.
Connect prospects with product resources more quickly by offering ungated content in emails and landing page.
Copywriting and editing
Designing the landing page
Writing social media polls
Consulting product on key information
Generate 153 trials (100 projected)
Engaged 37K accounts (22K projected)