top of page

More Campaign Phase 2

Challenge

Engage prospects with Learning A-Z's flagship product in two ways:

  • Get trials and leads during needs assessment timeframe of the school purchasing cycle

  • Spread new Science of Reading-supportive messaging 

Solution

Create a campaign targeting prospects: 138K instructional literacy coaches and just under 7K admin with accounts under $10K.

Use the following tactics: an email series, landing page, social media, and collateral.

Connect prospects with product resources more quickly by offering ungated content in emails and landing page.

Ownership

  • Copywriting and editing

  • Designing the landing page

  • Writing social media polls

  • Consulting product on key information

Results

  • Generate 153 trials (100 projected)

  • Engaged 37K accounts (22K projected)

Screenshot 2023-11-12 at 11.24.46 AM.png
Screenshot 2023-11-12 at 11.28.50 AM.png
J (1).png
bottom of page