MORE Campaign Phase 1

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Content themes

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Create an email-only campaign with 8 emails highlighting different content available in Raz-Plus:

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• Building background knowledge

• Project-based learning

• Graphic books/ High-low text sets

• Student engagement

 

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Audience segments

• Lower-tier instructional coach prospects

• People who influence the buying process but are also end users.

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Results

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• Generated 191 trial sign-ups (projected 143)​

• Kept exploring appetite for content-based campaigns in Phase 2 MORE campaign 

• Foundation for company-wide brand campaign