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MORE Campaign Phase 1

Content themes

Create an email-only campaign with 8 emails highlighting different content available in Raz-Plus:

  • Building background knowledge

  • Project-based learning

  • Graphic books/ High-low text sets

  • Student engagement


Audience segments

  • Lower-tier instructional coach prospects

  • People who influence the buying process but are also end users.


  • Generated 191 trial sign-ups (projected 143)

  • Kept exploring appetite for content-based campaigns in Phase 2 MORE campaign 

  • Foundation for company-wide brand campaign 

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