top of page

MORE Campaign Phase 1

Content themes

Create an email-only campaign with 8 emails highlighting different content available in Raz-Plus:

  • Building background knowledge

  • Project-based learning

  • Graphic books/ High-low text sets

  • Student engagement

 

Audience segments

  • Lower-tier instructional coach prospects

  • People who influence the buying process but are also end users.

Results

  • Generated 191 trial sign-ups (projected 143)

  • Kept exploring appetite for content-based campaigns in Phase 2 MORE campaign 

  • Foundation for company-wide brand campaign 

Screenshot 2024-02-06 at 9.38.14 PM.png
Screenshot 2024-02-06 at 9.40.55 PM.png
bottom of page