GTM Feature AI Playlists

Challenge

• Promote the new feature that released at the start of back-to-school season 2024

• Raise awareness to Lite/ Plus customers, prospects

• Navigate promo segmentation—the feature is only available to Plus customers 

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Solution 

• Create a mix of marketing activities to raise awareness about and drive adoption for this feature  

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Ownership: Click each tactic image above to reveal​