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Essential Content Plays Campaign

Content themes

Solution-specific messaging highlighting different content available in Raz-Plus:

  • Decodable books and foundational skills

  • Content-area texts

  • Multilingual resources

 

Audience segments

  • Admin messaging: The COMPLETE value resources provide teachers

  • Teacher messaging: Instructional details about how resources work

Results

  • 176 trials

  • 129 form fills

  • $1.2M in opportunities influenced

  • $93K closed/ won opps

Admin sample

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Teacher sample

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