Essential Content Plays Campaign

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Content themes

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Solution-specific messaging highlighting different content available in Raz-Plus:

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• Decodable books and foundational skills

• Content-area texts

• Multilingual resources

 

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Audience segments

• Admin messaging: The COMPLETE value resources provide teachers

• Teacher messaging: Instructional details about how resources work​

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Results

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• 176 trials

• 129 form fills

• $1.2M in opportunities influenced

• $93K closed/ won opps