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Campaigns

Raz-Plus Essentials Content Plays Campaign

 

CHALLENGE: Drive pipeline against a time crunch before educators head out for the summer. Ease sales concerns about new business.

 

SOLUTION: Email series leveraging solution-specific messaging and bring prospects directly into the product.​

 

OWNERSHIP: Email writing. Creative direction. Sales enablement tools.

 

RESULTS: ​​IN PROGRESS — Generated 50 form fills (surpassing goal of 20). ​

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Raz-Plus MORE Campaign Phase 1

 

 

CHALLENGE: Drive pipeline against a time crunch before educators head out for the summer. Ease sales concerns about new business.

 

SOLUTION: Email-only campaign, each highlighting a different in-product resource:​

OWNERSHIP: Email writing. Creative direction. Sales enablement tools.

 

RESULTS: ​​Generated 191 trial sign-ups (143 projected). Became the foundation for a company-wide brand campaign.​ Continued exploring appetite for content-based campaigns in the Phase 2 MORE campaign 

Raz-Plus MORE Campaign Phase 2

 

 

CHALLENGE: Engage prospects during the needs assessment timeframe of the school purchasing cycle. 

 

SOLUTION: Get trials and leads from targeted prospects. Offer ungated content to connect prospects with resources more quickly. Entice with repositioned Science of Reading-supportive messaging.

OWNERSHIP: Concept and execution across all channels: Emails, landing page, social media polls.

 

RESULTS: Generated 153 trials (100 projected). Engaged 37K accounts (22K projected).

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