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Sales Enablement

Raz-Plus Overview Brochure

 

CHALLENGE: Equip sales with the latest and greatest product positioning and messaging to share with customers.

 

SOLUTION: Create a brochure with reimagined design and content.

 

OWNERSHIP: Brochure copy and design collab with brand and creative services.

 

RESULTS: Influenced $38k in influenced revenue won.​​

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Reading Suite Upsell Sales Toolkit

 

CHALLENGE: Equip sales with compelling product comparsion collateral that encourages an upsell from the teacher/student-facing products to the all-in one solution.

 

SOLUTION: Upsell toolkit and sales training (with scenario practice).

 

OWNERSHIP: Create upsell toolkit. Deliver sales training in collaboration with sales enablement. Disseminate recent upsell research.

 

RESULTS: Hosted highest-rated sales training of 2023 with a 96% event score from sales reps who polled as "Highly Relevant" to their role​.

Cross-Sell Toolkit

 

CHALLENGE: Enable sales to have a story and collateral that support Vocabulary A-Z as a worthwhile companion for existing Raz-Plus customers.

 

SOLUTION: Upsell toolkit and sales training (with scenario practice).

 

OWNERSHIP: Create upsell toolkit. Participate in sales training in collaboration with sales enablement. 

 

RESULTS: Sales responded by making a new standard policy to add the solution to any account renewal over $2K. Printed for use at edtech conference at the request of sales

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Process Behind the Piece

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