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Created sales enablement collateral for Learning A-Z's Vocabulary A-Z product to support our sales executives to cross-sell the product to our existing Raz-Plus customers.

Project Background

VAZ Cross-Sell to Raz-Plus Infographic.jpg

Tasked with creating a cross-sell story about Vocabulary A-Z to Raz-Plus customers.

Products involved

  • Vocabulary A-Z: Digital, differentiated, game-based vocab support

  • Raz-Plus: Instructional literacy support 

Collateral created

  • Cross-sell infographic

  • Battle card updates to potential conversation flow between sales and prospects


*The battle card is an internal piece not featured in the portfolio

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Creative process

Screen Shot 2023-04-21 at 9.21.34 PM.png
VAZ Cross-Sell to Raz-Plus Infographic.jpg

The still above is from an existing customer-facing video I found about Vocabulary A-Z. It's the inspiration behind the following sell story.

I imagined the 4 sections of the word cloud, labeled as essentials to reading comprehension, as puzzle pieces...


...inside a child's brain.


What would happen if the vocabulary puzzle piece was missing?

There would be a child with an incomplete sense of reading comprehension—that you'd want to fix. 


Vocabulary A-Z can be that practice platform to help complete that student reading comprehension puzzle. 

I put this idea into a rough sketch.

With the partnership of our nimble creative team, this draft turned into...


3 ways that the Vocabulary A-Z product integrates with the Raz-Plus product, to provide our customers a way to provide their students with complete reading comprehension.

And FYIs that tie vocabulary research to the features and benefits of Vocabulary A-Z.


The completed infographic frames Vocabulary A-Z as the missing piece to the reading puzzle. 

I connected three product features each with a piece of pedagogical research supporting effective vocabulary practice.

Final results

This collateral was presented to the sales team at a marketing event.

  • At the request of sales, this collateral piece was printed for use at edtech conferences

  • The sales team created a new standard policy to add Vocabulary A-Z to any account renewal over $2K 

Cross-Sell Campaign Content

VAZ Cross-Sell to Raz-Plus Infographic.jpg
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