CROSS-SELL COLLATERAL
Created sales enablement collateral for Learning A-Z's Vocabulary A-Z product to support our sales executives to cross-sell the product to our existing Raz-Plus customers.
Project Background
Tasked with creating a cross-sell story about Vocabulary A-Z to Raz-Plus customers.
Products involved
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Vocabulary A-Z: Digital, differentiated, game-based vocab support
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Raz-Plus: Instructional literacy support
Collateral created
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Cross-sell infographic
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Battle card updates to potential conversation flow between sales and prospects
*The battle card is an internal piece not featured in the portfolio
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Creative process
The still above is from an existing customer-facing video I found about Vocabulary A-Z. It's the inspiration behind the following sell story.
I imagined the 4 sections of the word cloud, labeled as essentials to reading comprehension, as puzzle pieces...
...inside a child's brain.
What would happen if the vocabulary puzzle piece was missing?
There would be a child with an incomplete sense of reading comprehension—that you'd want to fix.
Vocabulary A-Z can be that practice platform to help complete that student reading comprehension puzzle.
I put this idea into a rough sketch.
With the partnership of our nimble creative team, this draft turned into...
...this.
3 ways that the Vocabulary A-Z product integrates with the Raz-Plus product, to provide our customers a way to provide their students with complete reading comprehension.
And FYIs that tie vocabulary research to the features and benefits of Vocabulary A-Z.
The completed infographic frames Vocabulary A-Z as the missing piece to the reading puzzle.
I connected three product features each with a piece of pedagogical research supporting effective vocabulary practice.
Final results
This collateral was presented to the sales team at a marketing event.
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At the request of sales, this collateral piece was printed for use at edtech conferences
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The sales team created a new standard policy to add Vocabulary A-Z to any account renewal over $2K
Cross-Sell Campaign Content
